[
  {
    "id": 1,
    "title": "Funnel Foundations: From Click to Customer",
    "slug": "funnel-foundations-click-to-customer",
    "category": "Foundations",
    "level": "Beginner",
    "price": 79,
    "oldPrice": 129,
    "rating": 4.8,
    "reviews": 412,
    "lessons": 28,
    "durationHours": 6,
    "instructor": "Alex Hart",
    "tags": ["frameworks", "mapping", "measurement"],
    "description": "A complete introduction to funnel thinking: stages, metrics, and the minimal viable funnel that ships.",
    "outcomes": ["Map a full funnel", "Define stage metrics", "Prioritize bottlenecks", "Draft value propositions", "Plan experiments"],
    "language": "English",
    "published": "2025-01-10"
  },
  {
    "id": 2,
    "title": "Lead Magnets That Actually Convert",
    "slug": "lead-magnets-that-convert",
    "category": "Lead Generation",
    "level": "Beginner",
    "price": 59,
    "oldPrice": null,
    "rating": 4.6,
    "reviews": 287,
    "lessons": 22,
    "durationHours": 4,
    "instructor": "Riley Chen",
    "tags": ["opt-in", "offers", "positioning"],
    "description": "Design and validate lead magnets with crisp positioning and lightweight delivery.",
    "outcomes": ["Choose lead magnet type", "Write compelling promise", "Build friction-free opt-in", "Track opt-in rate", "Iterate based on feedback"],
    "language": "English",
    "published": "2025-01-20"
  },
  {
    "id": 3,
    "title": "Landing Pages: Copy, Structure, and Proof",
    "slug": "landing-pages-copy-structure-proof",
    "category": "Landing Pages",
    "level": "Intermediate",
    "price": 99,
    "oldPrice": 149,
    "rating": 4.9,
    "reviews": 518,
    "lessons": 35,
    "durationHours": 7,
    "instructor": "Maya Patel",
    "tags": ["copywriting", "uX", "evidence"],
    "description": "Write pages that convert: hierarchy, messaging, and friction removal with measurable impact.",
    "outcomes": ["Craft headlines", "Design scannable sections", "Address objections", "Use social proof ethically", "Run simple split tests"],
    "language": "English",
    "published": "2025-01-28"
  },
  {
    "id": 4,
    "title": "Email Automation Playbook",
    "slug": "email-automation-playbook",
    "category": "Email Automation",
    "level": "Intermediate",
    "price": 119,
    "oldPrice": 159,
    "rating": 4.7,
    "reviews": 341,
    "lessons": 30,
    "durationHours": 6,
    "instructor": "Noah Brooks",
    "tags": ["workflows", "segmentation", "personalization"],
    "description": "Automate lifecycle emails with sequences that welcome, nurture, and convert without spammy tactics.",
    "outcomes": ["Design sequences", "Segment lists", "Personalize at scale", "Measure deliverability", "Optimize send cadence"],
    "language": "English",
    "published": "2025-02-02"
  },
  {
    "id": 5,
    "title": "Offer Design: Pricing and Packaging",
    "slug": "offer-design-pricing-packaging",
    "category": "Strategy",
    "level": "Advanced",
    "price": 149,
    "oldPrice": 199,
    "rating": 4.7,
    "reviews": 266,
    "lessons": 26,
    "durationHours": 5,
    "instructor": "Sara Kim",
    "tags": ["pricing", "bundling", "upsell"],
    "description": "Craft offers people understand instantly: price anchors, bundles, and upgrades that feel natural.",
    "outcomes": ["Set price anchors", "Bundle smartly", "Design upsells", "Communicate value", "Forecast revenue impact"],
    "language": "English",
    "published": "2025-02-05"
  },
  {
    "id": 6,
    "title": "Analytics for Marketers: Funnel Math",
    "slug": "analytics-for-marketers-funnel-math",
    "category": "Analytics",
    "level": "Intermediate",
    "price": 109,
    "oldPrice": null,
    "rating": 4.8,
    "reviews": 392,
    "lessons": 29,
    "durationHours": 6,
    "instructor": "Leo Watts",
    "tags": ["dashboards", "attribution", "experiments"],
    "description": "Turn data into decisions. Build simple dashboards, define north-star metrics, and design experiments.",
    "outcomes": ["Define KPIs", "Build funnel dashboard", "Set up events", "Read attribution", "Plan experiments"],
    "language": "English",
    "published": "2025-02-08"
  },
  {
    "id": 7,
    "title": "A/B Testing Without Overwhelm",
    "slug": "ab-testing-without-overwhelm",
    "category": "Experimentation",
    "level": "Intermediate",
    "price": 89,
    "oldPrice": null,
    "rating": 4.5,
    "reviews": 221,
    "lessons": 20,
    "durationHours": 4,
    "instructor": "Zoe Quinn",
    "tags": ["testing", "hypotheses", "statistics"],
    "description": "Run lean experiments with guardrails: hypotheses, sample sizing, and clear decision rules.",
    "outcomes": ["Prioritize tests", "Estimate sample size", "Avoid peeking", "Interpret results", "Document learnings"],
    "language": "English",
    "published": "2025-02-10"
  },
  {
    "id": 8,
    "title": "Retention and Upsell Systems",
    "slug": "retention-and-upsell-systems",
    "category": "Retention",
    "level": "Advanced",
    "price": 129,
    "oldPrice": 179,
    "rating": 4.6,
    "reviews": 244,
    "lessons": 24,
    "durationHours": 5,
    "instructor": "Ivy Stone",
    "tags": ["retention", "upsell", "churn"],
    "description": "Design retention loops and gentle upsells that increase LTV without harming trust.",
    "outcomes": ["Map retention loops", "Identify churn causes", "Design win-backs", "Offer upgrades", "Measure LTV"],
    "language": "English",
    "published": "2025-02-12"
  },
  {
    "id": 9,
    "title": "Webinar Funnels That Don’t Bore",
    "slug": "webinar-funnels-that-dont-bore",
    "category": "Webinars",
    "level": "Intermediate",
    "price": 119,
    "oldPrice": null,
    "rating": 4.4,
    "reviews": 183,
    "lessons": 18,
    "durationHours": 4,
    "instructor": "Kai Morgan",
    "tags": ["webinars", "engagement", "follow-up"],
    "description": "Plan and run webinars that hold attention, provide value, and convert with respectful follow-up.",
    "outcomes": ["Structure content", "Keep attention", "Interactive Q&A", "Follow-up emails", "Offer timing"],
    "language": "English",
    "published": "2025-02-14"
  },
  {
    "id": 10,
    "title": "Paid Ads to Funnel Fit",
    "slug": "paid-ads-to-funnel-fit",
    "category": "Acquisition",
    "level": "Advanced",
    "price": 159,
    "oldPrice": 209,
    "rating": 4.6,
    "reviews": 241,
    "lessons": 27,
    "durationHours": 6,
    "instructor": "Milan Gray",
    "tags": ["ads", "targeting", "creative"],
    "description": "Align paid ads with funnel stages: creative, targeting, and budget allocation for compounding learnings.",
    "outcomes": ["Match intent to stage", "Design creative themes", "Allocate budgets", "Read cohort data", "Scale safely"],
    "language": "English",
    "published": "2025-02-15"
  },
  {
    "id": 11,
    "title": "Copywriting for Conversions",
    "slug": "copywriting-for-conversions",
    "category": "Copywriting",
    "level": "Beginner",
    "price": 69,
    "oldPrice": null,
    "rating": 4.7,
    "reviews": 377,
    "lessons": 25,
    "durationHours": 5,
    "instructor": "Nora Blake",
    "tags": ["copy", "headlines", "objections"],
    "description": "Clarity-first copy: voice, structure, and objection handling for pages, emails, and ads.",
    "outcomes": ["Define voice", "Write headlines", "Structure arguments", "Handle objections", "Calls to action"],
    "language": "English",
    "published": "2025-02-16"
  },
  {
    "id": 12,
    "title": "CRM for Funnel Ops",
    "slug": "crm-for-funnel-ops",
    "category": "Operations",
    "level": "Intermediate",
    "price": 89,
    "oldPrice": null,
    "rating": 4.3,
    "reviews": 142,
    "lessons": 19,
    "durationHours": 4,
    "instructor": "Omar Reid",
    "tags": ["crm", "pipelines", "automation"],
    "description": "Set up lean CRM to support your funnel: pipelines, fields, and automation that reduce manual work.",
    "outcomes": ["Pipeline stages", "Custom fields", "Auto tasks", "Data hygiene", "Handoff to sales"],
    "language": "English",
    "published": "2025-02-17"
  },
  {
    "id": 13,
    "title": "Content to Funnel System",
    "slug": "content-to-funnel-system",
    "category": "Content",
    "level": "Intermediate",
    "price": 99,
    "oldPrice": 139,
    "rating": 4.5,
    "reviews": 205,
    "lessons": 23,
    "durationHours": 5,
    "instructor": "Priya Shah",
    "tags": ["content", "seo", "repurposing"],
    "description": "Create content that earns attention and moves people to next steps with clear calls to action.",
    "outcomes": ["Content pillars", "Topic selection", "Internal CTAs", "Repurpose assets", "Measure assisted conversions"],
    "language": "English",
    "published": "2025-02-18"
  },
  {
    "id": 14,
    "title": "Offer Launch Playbook",
    "slug": "offer-launch-playbook",
    "category": "Launches",
    "level": "Advanced",
    "price": 139,
    "oldPrice": 189,
    "rating": 4.6,
    "reviews": 231,
    "lessons": 24,
    "durationHours": 5,
    "instructor": "Jamie Fox",
    "tags": ["launch", "sequence", "deadlines"],
    "description": "Plan launch assets and timelines without chaos. Ship with confidence and post-mortem learnings.",
    "outcomes": ["Plan timeline", "Prepare assets", "Run warmup", "Close cleanly", "Review outcomes"],
    "language": "English",
    "published": "2025-02-19"
  },
  {
    "id": 15,
    "title": "Onboarding That Reduces Churn",
    "slug": "onboarding-that-reduces-churn",
    "category": "Retention",
    "level": "Intermediate",
    "price": 99,
    "oldPrice": null,
    "rating": 4.4,
    "reviews": 168,
    "lessons": 20,
    "durationHours": 4,
    "instructor": "Rae Collins",
    "tags": ["onboarding", "activation", "milestones"],
    "description": "Design onboarding that helps users reach value milestones quickly and predictably.",
    "outcomes": ["Define activation", "Design milestones", "Trigger education", "Detect drop-offs", "Close loops"],
    "language": "English",
    "published": "2025-02-20"
  },
  {
    "id": 16,
    "title": "Survey and Voice of Customer",
    "slug": "survey-and-voc",
    "category": "Research",
    "level": "Beginner",
    "price": 59,
    "oldPrice": null,
    "rating": 4.2,
    "reviews": 131,
    "lessons": 16,
    "durationHours": 3,
    "instructor": "Evan Lee",
    "tags": ["research", "surveys", "interviews"],
    "description": "Collect language and evidence that improves messaging and reduces friction at each funnel step.",
    "outcomes": ["Design surveys", "Interview scripts", "Tag responses", "Extract objections", "Prioritize insights"],
    "language": "English",
    "published": "2025-02-21"
  },
  {
    "id": 17,
    "title": "Organic Growth Loops",
    "slug": "organic-growth-loops",
    "category": "Growth",
    "level": "Advanced",
    "price": 129,
    "oldPrice": null,
    "rating": 4.5,
    "reviews": 177,
    "lessons": 22,
    "durationHours": 5,
    "instructor": "Liam Park",
    "tags": ["loops", "referrals", "compounding"],
    "description": "Engineer growth loops: referral mechanics and incentives that compound ethically.",
    "outcomes": ["Design loop math", "Model incentives", "Detect abuse", "Measure loop ROI", "Scale gradually"],
    "language": "English",
    "published": "2025-02-22"
  },
  {
    "id": 18,
    "title": "Checkout UX Essentials",
    "slug": "checkout-ux-essentials",
    "category": "Conversion",
    "level": "Intermediate",
    "price": 79,
    "oldPrice": null,
    "rating": 4.3,
    "reviews": 149,
    "lessons": 18,
    "durationHours": 3,
    "instructor": "Mina Roy",
    "tags": ["checkout", "forms", "trust"],
    "description": "Remove friction at checkout: inputs, error states, trust indicators, and clean summaries.",
    "outcomes": ["Simplify forms", "Show trust cues", "Prevent errors", "Recover carts", "Measure drop-off"],
    "language": "English",
    "published": "2025-02-23"
  },
  {
    "id": 19,
    "title": "Funnel Audits: Find the Leaks",
    "slug": "funnel-audits-find-the-leaks",
    "category": "Analytics",
    "level": "Advanced",
    "price": 119,
    "oldPrice": null,
    "rating": 4.7,
    "reviews": 255,
    "lessons": 21,
    "durationHours": 4,
    "instructor": "Owen Reed",
    "tags": ["audits", "heuristics", "prioritization"],
    "description": "Use fast heuristics and a data pass to prioritize fixes that move the needle first.",
    "outcomes": ["Heuristic review", "Data pass", "Score issues", "Write action plan", "Track impact"],
    "language": "English",
    "published": "2025-02-24"
  },
  {
    "id": 20,
    "title": "Upsell & Cross-sell Architecture",
    "slug": "upsell-cross-sell-architecture",
    "category": "Monetization",
    "level": "Advanced",
    "price": 139,
    "oldPrice": 189,
    "rating": 4.5,
    "reviews": 198,
    "lessons": 24,
    "durationHours": 5,
    "instructor": "Ava Reed",
    "tags": ["upsell", "cross-sell", "bundles"],
    "description": "Design relevant upsells and bundles that align with user intent and increase order value.",
    "outcomes": ["Map intent", "Design bundles", "Position offers", "Avoid cannibalization", "Measure AOV"],
    "language": "English",
    "published": "2025-02-25"
  },
  {
    "id": 21,
    "title": "Funnel Project Management",
    "slug": "funnel-project-management",
    "category": "Operations",
    "level": "Intermediate",
    "price": 89,
    "oldPrice": null,
    "rating": 4.2,
    "reviews": 127,
    "lessons": 18,
    "durationHours": 3,
    "instructor": "Tess Cole",
    "tags": ["process", "sprints", "templates"],
    "description": "Run funnels like projects: planning, sprints, and post-mortems with reusable templates.",
    "outcomes": ["Scope work", "Plan sprints", "Create templates", "Run reviews", "Track risks"],
    "language": "English",
    "published": "2025-02-26"
  },
  {
    "id": 22,
    "title": "Messaging & Positioning Intensive",
    "slug": "messaging-positioning-intensive",
    "category": "Copywriting",
    "level": "Advanced",
    "price": 129,
    "oldPrice": 179,
    "rating": 4.6,
    "reviews": 233,
    "lessons": 22,
    "durationHours": 5,
    "instructor": "Aiden Cruz",
    "tags": ["positioning", "story", "differentiation"],
    "description": "Create sharp messaging that clarifies value, reduces confusion, and improves conversions.",
    "outcomes": ["Define positioning", "Write story", "Clarify value", "Map objections", "Refine CTAs"],
    "language": "English",
    "published": "2025-02-27"
  },
  {
    "id": 23,
    "title": "Nurture Sequences That Don’t Annoy",
    "slug": "nurture-sequences-that-dont-annoy",
    "category": "Email Automation",
    "level": "Intermediate",
    "price": 99,
    "oldPrice": null,
    "rating": 4.4,
    "reviews": 169,
    "lessons": 20,
    "durationHours": 4,
    "instructor": "Quinn Hale",
    "tags": ["nurture", "education", "trust"],
    "description": "Teach before you pitch. Build sequences that respect attention and move qualified people forward.",
    "outcomes": ["Segment intent", "Design series", "Teach value", "Ask at right time", "Measure response"],
    "language": "English",
    "published": "2025-02-28"
  },
  {
    "id": 24,
    "title": "Blueprint: End-to-End Funnel Build",
    "slug": "blueprint-end-to-end-funnel-build",
    "category": "Foundations",
    "level": "Advanced",
    "price": 179,
    "oldPrice": 229,
    "rating": 4.9,
    "reviews": 546,
    "lessons": 36,
    "durationHours": 8,
    "instructor": "Alex Hart",
    "tags": ["blueprint", "systems", "scaling"],
    "description": "A start-to-finish build: research, offer, page, emails, analytics, and optimization roadmap.",
    "outcomes": ["Research demand", "Draft offer", "Build page", "Automate emails", "Set analytics", "Plan optimizations"],
    "language": "English",
    "published": "2025-03-01"
  }
]